Once a Bobcat, Always a Bobcat

I'm an avid Nike shopper, and have literally invested thousands of dollars in shoes, clothing, and accessories over the years.  Nike has created a brand that I feel is top quality, visually attractive, and trend-setting.  When I see the swoosh on apparel, billboards, and TV commercials, I know what to expect.  Amazon is another company that gets it done consistently; I am impressed each time that I order from them.  Amazon has developed a name for themselves by focusing on unbelievable, user-friendly tools and customer service that is second to none.  What's stopping schools from creating similar brands?     Over the past six months I have spent a great deal of time listening to experts, reading blogs, participating in Twitter chats, and having face to face conversations about creating a brand for our schools.  After listening to @NMHS_Principal , @Joe_Mazza , @TonySinanis , @Joesanfelippofc and @casas_jimmy , I came to realize what an incredible opportunity we have