Showing posts from February, 2014

Nike, Amazon, and Two Incredible Elementary Schools

I'm an avid Nike shopper, and have literally invested thousands of dollars in shoes, clothing, and accessories over the years.  Nike has created a brand that I feel is top quality, visually attractive, and trend-setting.  When I see the swoosh on apparel, billboards, and TV commercials, I know what to expect.  Amazon is another company that gets it done consistently; I am impressed each time that I order from them.  Amazon has developed a name for themselves by focusing on unbelievable, user-friendly tools and customer service that is second to none.  What's stopping schools from creating similar brands?    

Over the past six months I have spent a great deal of time listening to experts, reading blogs, participating in Twitter chats, and having face to face conversations about creating a brand for our schools.  After listening to @NMHS_Principal, @Joe_Mazza, @TonySinanis, @Joesanfelippofc and @casas_jimmy, I came to realize what an incredible opportunity we have as educators to…